What is SEO – Search Engine Optimization?

What is SEO? SEO is an acronym of Search Engine Optimization, which is use to increase website visitors or users. In a standard term, SEO defined as a methodology of techniques, tactics and approaches to escalate the number of visitors to a blog or site by gaining top ranking position in the search results page (SERP) over top search engines in the World.

This is our 2nd Module of SEO training course. In case if you missed 1st Module, you may like to see “What is Search Engines and how it Works?”

Lets’ move ahead,

Who is the father of SEO?

Bruce Clay, popularly known as “Father of SEO“. Since 1996 a well-known recognized leader in search marketing world. In 2013, he got “Lifetime Achievement Award” from the History of Search Engine Optimization (SEO) Advisory.

When did SEO begin?

According to the Search Engine Journal (SEJ), the story of SEO began in 1997, but it is also said as the search engine marketing began in 1991 with the launch of the first website.

Check also, search engine optimization explained in video.

What are types of SEO?

There are mainly three different types of SEO. These all are using globally according to demand and the terms align with Google guidelines.

White Hat – It is time taking process, adhere Google Webmasters guidelines. It is considered as ethical method and less risk to practice. World top reputed content marketing organizations such as Search Engine Watch, Moz, Search Engine Journal, etc. all use and recommended white hat seo techniques to gain online presence, reputation and value for money.

Black Hat – It works bit faster than white hat seo techniques, but does not follow Google guidelines. This works for the short period with no guarantee of ranked pages. Using black hat seo could risk your website rank lower, be banned from search results, or demoted with the next time Google updates.

Grey Hat: This is measured as less risky than Black hat, but these days grey hat practices are also not safe for a site. But of the companies still using in the forms like Clickbait, link exchanges, paid links, etc.

Technical Types of SEO

On Page Techniques – Heading Tags, Title, Meta descriptions, Alt attributes, Anchor text, etc.

Off Page Techniques – Link building, online directory submission, listing, etc.

Difference between On Page and Off Page optimization

On Page Optimization Off Page Optimization
Directly related to your site Process to increase website authority
On page factors – Improve site functionality Off page factors – Build reputation of links
Important on-site works – Title optimization Link building, article & blog submission
Heading tags, site loading speed, url structures Social sharing, video submission, PDF
Alt text, etc. Blog comments, reviews, etc.

How SEO Works

As we mentioned above about two main elements of SEO (Onsite and Offsite) that they led the foundation to rank a site.

Let’s check how?

Onsite – your content and website structures

  • targeting the best keyword groups
  • matching existing web contents to target specific keyword
  • creating new content to target exact, broad and phrase keyword
  • having the best site layout, functionality and architecture


  • link building on high quality sites
  • creating inbound links
  • share on social channels
  • content citations

There are more than 200+ SEO ranking factors & signals that search engine looks to rank web pages.

Well that’s all for now, stay tuned for our next tutorial that will cover about:-

  • How to do Competitive analysis of websites?
  • How to track SEO performances?
  • How SEO grow your business?

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