In this digital era we all know how important to get ranks and visibility of products & services on search engines in order to reach prospective customers. If someone working in Digital Marketing field, he/she must understand the different types of keywords in SEO which would help while doing keyword research to generate organic traffic or to run advertisements.
What is Keywords?
It’s a very important question to learn before going to know about its type. Keyword is broadly classified as a search term that user perform searches on major search engines like Google, Bing, etc. Keyword can also the combination of two or three words which we will cover in the different types of keywords.
Important Types of Keywords in SEO
As in standard form keywords are categorised in three types of keywords i.e. Short tail, mid and long tail keywords.
Shot-tail keywords: – Also known as broad, generic or head keywords as they have a great search volume and are very competitive to rank but it generate high volume of traffic on site. Usually digital marketers not recommends for a start-up or a new organization to compete on short-tail keywords initial as it’s very tough to give fight. But that doesn’t mean this is completely left out, lot of them prefer to start with short tail keywords that depends on the nature of business.
Mid-tail keywords:- It generally maintain the balance between short and long tail keywords’ search volumes which makes easier to rank as compared to broad search terms.
Long-tail keywords: – It is considered as more specific search term type of keyword where marketer targets on specific topics or audience. It may not generate high traffic comparison to head or mid tail keywords but they mostly have good conversion rates.
Primary and Secondary Keywords in SEO
Targeting your primary and secondary keywords are most crucial for search engine optimization part but the question arises in mind which are the best keywords to target for the webpages of a site. While keyword researching you probably find hundreds of search terms that you could use on your web site. But it is clear knows, targeting all of them not an easy task on a single page. So, you should have a methodology to filter the best keywords out of them that could attract traffic on your site.
How to choose primary and secondary keywords?
Let’s try to understand with an example, suppose you want to rank a webpage of your site and you’ve already researched the list of targeted keywords. But it is clear all of these are not possible to rank on a single page. Here you need to divide your keywords into Main and Secondary keywords like I’ve used in this post “Types of Keywords” is primary and “Important Types of Keywords in SEO” is secondary one. If you are a beginner you may also use some keyword finder tools like Google Keyword planner, Ubersuggest, SEM rush, etc. which helps to identify the keywords with search volumes and its difficulty ratios to rank.
Let’s see other types of keywords
Geo Targeting: – Basically used for local business targeting like local store or show search results nearby of the searchers. Geo-targeting could be the best practice while optimizing or doing keyword research for your SEO projects, also local searches increasing day to day.
You might have seen on various websites offering services as per their region like SEO services in Delhi, Web development in India, etc. gives extra exposure in organic ranking due the less competition on region-wise keywords targeting.
LSI: – It stands for Latent Semantic Keywords, in a common term it is also known as related keywords that are synonyms or variations of the primary keyword used in the content. There are several LSI keywords generator tools available online but I personally use LSIGRAPH.COM which is absolutely FREE.
Evergreen Keywords: – What if someone say, you will never get old and you’ll remain young for evergreen!! You may start laughing, right? Yeah not possible for human being…..
But in the content marketing strategy “Evergreen” means for long life and sustainable for a long period till the write-up matches with time. With evergreen content marketing, once an article or blog got top rank in SERPs will remain for a very long term till the keywords matches with the content. For example, you can create an article with the use of “how to”, “10 tips & techniques”, “10 DIY ways to make…..” etc.
Intent targeting keywords: – A very few of marketers able to understand and differentiate between regular searches and intent of users. For example, if someone queried “SEO” only that means the user may looking for SEO tutorials, jobs, services or researching data on search engine optimization. Similarly, if a person looking for “SEO services” that means the searcher is already on a track to convert into a buyer.
From the above example, it’s clear that first searcher may or may not become a buyer. Hence, chances is very low to convert into a buyer but from the second searched term it clearly shows user is actually looking for SEO services which shows more chances of conversion.
Branded Keywords: – Using brand keywords are also consider as a good content marketing strategy. This helps in creating brand awareness using your brand name with the combination of product’s name or services.
Neil Patel blog
Ubersuggest keyword tool
Google keyword planner
In the above examples, highlighted words are brand name which has million search volumes. Branded keywords could play an important role in your SEO strategy because it allows customer to find your products with your brand name repetitively.
Apart from above there are also some other types of keywords that we felt not necessary to cover here because we here talked about different types of keywords which are essential in SEO. Also, we’ll make sure to cover the remaining types in the next post which are more useful to learn for an advertising guy.
Conclusion: That’s all for now, we’re wrapping here. Hope you may like the post and find useful in your keyword researching guide. Always remember that keywords are most important to build connection between the potential customers and the content you provide to meet their requirements.