If your website is successful, then it will fulfil these three criteria’s. It’ll successfully get people to the site. It’ll entice people enough so that they stick around, and don’t just leave after several seconds, and lastly, it’ll get your visitors to perform the action that you have laid out for them, whether it be sign ups, or product sales.
However, in order for you to achieve these main goals, there are several elements that your website must have. These are the following:
- A Good Call to Action
When people get onto your website, you want to get them to carry out a specific action using a call to action. This action can be something simple, like a “Buy Now” notification or a “Call Us” to get leads. Your objective is always to get your audience to carry out a specific set of actions based on content you have laid out for them.
If your website doesn’t have a call to action, your website may still have a function, but it may not generate the kind of business that you intend. It’s for this reason why you want to ensure you, not only have a call to action, but a good one, sprinkled all throughout your site, in key locations.
- Search Engine Optimisation
One of the best things about using WordPress to build your website upon is that it’s built with SEO in mind. However, the best form of SEO, is high quality content, so you always want to focus on that. With all the new algorithmic changes that Google has gone through, high quality content is more important today than ever before. When you create your blog, you want to ensure you’re sharing more than just your typical tit bits, but also highly engaging and useful information for your viewers. The more your visitors read and share your content, the better your site will do in the search engines.
Search engine optimisation is a very big subject which includes many factors, such as keywords, link building, and much more. Which is why I recommend you go away and research this topic thoroughly.
- Organised Site Navigation
You want to ensure that all the content on your site is well organised and easy to access through your navigation system. You need to take the time to go over your site content, and categorize everything for easy navigation – that’s if you haven’t done that already.
You have to put yourself in the visitor’s shoes, and imagine what they would think, when you access your site. You may need to ask a neutral party, someone that has little idea of your site and its business, so that they can go through it and ask important questions.
It’s not uncommon for webmasters to feel that the content on their site is well organised and structured, only for users to report having problems finding what they are looking for. When a visitor is unfamiliar with the topic of the site, it can prove difficult for them to get around the site, unless these paths are clearly outlined for them.
- Have an About Page
When your website has a Contact Page and an About Page, it helps to solidify the authenticity of your business. It lets readers know who you are, and provides them with the appropriate avenues to get in contact with you. It also makes you come across as more accountable, which makes customers trust you more. At the very least, your site should have an email address on it, or a contact form, which you should spend time regularly responding to.
- Brand Identity
When a visitor arrives on your site, you want them to be able to immediately identify your business. This can only be done when you implement branding elements, like logos, graphics and colour schemes.
Although you want to have a strong brand identity, you should also bear in mind that your brand is not an avenue for generating sales, so be sure not to drown out your sales message under all that branding. You want it to be powerful, but not that powerful.
- Regularly Update Your Site
You want to adopt a posting schedule and strategy. You could decide to have your posts ready in advance, that way you can setup an automatic posting schedule, which would make things easier on you. This will also create expectations, for your visitors and for the search engines.
- Build Links
When it comes to optimising your site for the search engines, building links is one aspect of search engine optimisation that you cannot do without. You want to get the most relevant and reputable sites linking to your site, as this will increase your rankings in the search engines, which in turn will increase your sites traffic.
There are many different link building methods that you can adopt. You can choose to have your site listed in an online directory. You can make your sites content shareable, or you can write guest posts on blogs related to your site, for exposure.
Uchenna Ani-Okoye is a former IT Manager who now runs his own computer support website https://www.compuchenna.co.uk