Social media can be really overwhelming at times, especially when you are trying to manage your agency’s social media accounts or managing the accounts of other business.
Creating content, engaging with followers, scheduling shares, repurposing content, community management, sharing others’ content…the list could never last.
Managing social media at scale becomes convenient when you have social media management tools to assist you and improve the efficiency of your actions so that you can get better results with time.
The list of tools that we are going to discuss today help you achieve the desired results and make the most out of each social media interaction. Understand the best ways to use each one of them and choose the ones that will serve your needs.
This easy-to-use, free Twitter management tool makes your life easier by putting an end to the problem of logging in and out of multiple accounts again and again in order to read tweets, review content and reply to messages. With this tool, you can connect multiple accounts and customize what you want to view at a single interface. In fact, if there are more people accessing the same account, it facilitates you to add team members without having the need to provide them with passwords.
An enterprise-level management tool, Hootsuite facilitate you to manage multiple social content streams from Facebook, Twitter, Google+, LinkedIn, Foursquare along with many other networks. This tool is a favorite of around 10 million professionals for a good reason – it allows you and your team to delegate between replies to followers and fans, eliminate the stress of coordinating replies and potentially overlook the valued followers.
- Sprout Social
Apart from helping you to schedule the updates for your social media accounts, Sprout Social is unique in many ways. Its clean interface provides deeper analytics. For instance, this tool calculates influence and engagement scores and if you are using the social media accounts to provide customer support, it also helps you to calculate response time. Another perk is that its Discovery tools enable you to connect with new people systematically and remove the bad connections at the same time.
- Google Analytics Report
Yes, Google has tools for your social media management too. Though they are focused more on creating quality content, the users of Google Analytics can keep an eye on the prize too by signing up for the Google Analytics Report. You will receive a custom infographic at the end of each week that will provide you a snapshot of your website’s performance and activities. You will now be able to know about the sources of your wins and call out the actions which are dragging you down.
Having a robust scheduling tool, it’s major strength is the inbox-like interface which makes it easier for you to manage the conversations on Twitter, Facebook and Instagram. You have the facility to create filters to flag, hide, tag or create assignments regarding followers and content. Also, its badging systems makes it extremely convenient for you to receive alerts when an advocate or influencer creates a post, along with clear analytics that you can export as PowerPoint slides.
Don’t get swayed by the cool features that all of these tools provide. Consult your social account management team and check which tools would fit with what you are currently doing on social media. When you think like that, there are better chances for you to choose the right social media management tool for your business.
Ashish Sharma – CMO and Content marketing Head: Mobile App Development